Introducing…

Hide & Sole is beyond excited to welcome Frankie 4 to our family of brands!

Founded by podiatrist Caroline McCulloch, this brand has looked to disrupt both the fashion and comfort shoe industries by combining the strengths and beauty of both under one singular fantastic brand.

With their proprietary Sole Hero® and LuxaLite® footbeds, every Frankie 4 shoe was designed to counteract plantar fasciitis, arch pain, and forefoot issues by lifting and cradling the heel, countouring the arch of your feet, and providing layered cushion for full day wear. The Sole Hero® footbed is fully adjustable to all shapes and sizes of feet.

Frankie 4 is a B-Corp certified company, with a commitment to innovation in healthy footwear, sustainability in materials, ethical manufacturing, equal treatment of all customers, and a commitment to support women through charitable donations and employment practices.